Digital marketing is an effective source of business promotion through online presence, social interaction. Customers are now disclosed not just to what your company says about your brand, but what the media, friends, relatives, etc., are saying as well. Sempli Net provides specialized services in search engine optimization, social media marketing and management, email & SMS marketing, web banner creation, video marketing, Video introduction, and animation, PPC Advertising, and complete digital marketing services.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.Pay-per-click is commonly associated with first-tier search engines
(such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing.To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode. When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing (Ja.Txt).
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.
To understand what marketers mean by SEO content, it's helpful to break down the phrase into its component parts: “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.